Job Summary:
The Marketing and Promotions Staff – Contractual is responsible for supporting the planning, development, and execution of marketing campaigns, promotional activities, and dealership events to strengthen Toyota Valencia’s brand visibility and customer engagement. This role involves creating marketing materials, managing digital content, coordinating promotional activities, and assisting in field marketing initiatives. The position requires creativity, organizational skills, attention to detail, and the ability to manage multiple projects while meeting deadlines.
Key Responsibilities:
- Marketing Materials and Creative Content Development
- Create promotional materials, digital graphics, posters, banners, and other marketing collaterals for dealership campaigns and activites.
- Utilize Canva and other graphic design tools to develop visually appealing and brand-consistent marketing materials.
- Assist in producing and editing photos and videos for promotional campaigns, social media content, and dealership advertisements.
- Ensure all marketing materials comply with Toyota’s branding guidelines and dealership standards.
- Digital Marketing and Social Media Support
- Assist in developing and implementing digital marketing campaigns across social media platforms and other online channels.
- Prepare, organize, and publish marketing content to promote Toyota vehicles, dealership programs, special offers, and upcoming events.
- Monitor audience engagement and assist in gathering insights to improve digital marketing performance.
- Ensure marketing content is accurate, engaging, and aligned with dealership objectives.
- Marketing Promotion and Events
- Assist in planning, organizing, and executing dealership promotions, exhibits, product presentations, and customer engagement activities.
- Participate in dealership events, field activities, and other marketing promotions as required.
- Coordinate the prepation of promotional materials, event requirements, and logistical arrangements.
- Support on-site marketing activities to increase brand awareness and generate potential customer leads.
- Campaign Coordination and Project Management
- Coordinate with the Marketing Team and other departments to ensure the effective implementation of promotional campaigns.
- Manage multiple marketing projects simultaneously while ensuring timely completion of assigned tasks.
- Monitor project schedules, deadlines, and deliverables to maintain efficient workflow.
- Assist in coordinating with suppliers and service providers for the production of marketing materials and event requirements.
- Documentation and Performance Monitoring
- Maintain organized records of marketing activities, promotional materials, and event documentation.
- Assist in preparing marketing reports, campaign summaries, and post-event evaluations.
- Gather customer feedback and campaign performance data to help identify opportunities for improvement.
- Recommend creative ideas and improvements to enhance future marketing campaigns and promotional activities.
QUALIFICATIONS:
- Preferably a graduate of Business Administration, Marketing, Advertising, Multimedia Arts, Communication, or any related course
- Proficient in Canva and other design tools; video editing skills are preferred
- Creative, analytical, organized, and detail-oriented
- Willing to participate in dealership events, field activities, and other marketing promotions
- Able to manage multiple projects and meet deadlines
Note: This is a general job description for a contractual position. Specific responsibilities and requirements, including the duration of employment, may vary depending on the actual role and operational needs of Toyota Valencia.
